Video Analytics
How many people watch the video on your site, where do they drop off, where do they skip ahead? Works for videos on your own server and for YouTube or Vimeo embeds alike.
A play count tells you people started your video. It doesn't tell you that 80% of them are gone by the 20-second mark, or that everyone skips past your intro. Video Analytics builds a watch-through funnel from every play so you can see exactly where viewers drop off and where they skip ahead.
It works the same way for video files hosted on your own server and for embedded YouTube or Vimeo players, with no separate integration per platform, and each video gets its own detail page with total plays, unique viewers, average watch time, and a device and browser breakdown.
What you get
Watch-through funnel
See exactly what share of viewers reach 25%, and what share make it to the end.
Most-skipped moments
See exactly which minute of the video people skip past, shown as real time ranges (e.g. 1:30–1:45).
Playback speed & sound
See whether viewers speed up the video or mute it — a clue about your content's pacing.
Stalling & connection health
How many times the video stalled, for how long, whether viewers were dropped to lower resolution — an indirect signal of connection issues.
YouTube, Vimeo, and embedded players included
Not just your own video files — YouTube and Vimeo videos embedded on your site are tracked automatically.
Per-video detail page
A dedicated report for every video: total plays, unique viewers, average watch time, device and browser breakdown.
How it works
Point it at any video
Works for video files hosted on your own server as well as embedded YouTube and Vimeo players — no separate integration per platform.
Every play builds the funnel
Watch time, drop-off points, and skips are aggregated across all plays into a single watch-through funnel for that video.
Drill into one video's report
Open a video's own page for total plays, unique viewers, average watch time, and a device and browser breakdown.
Frequently asked questions
Does this work with embedded YouTube videos?+
Yes — YouTube and Vimeo embeds are tracked automatically alongside your own hosted video files.
What counts as a "drop-off"?+
The point in the video's timeline where playback stopped and wasn't resumed, aggregated across all viewers to show where most people leave.
Can I see if people skip a specific part?+
Yes — the most-skipped moments are shown as real time ranges (e.g. 1:30–1:45), not just a single timestamp.
Does buffering or stalling get tracked?+
Yes — stall count, duration, and resolution drops are recorded as an indirect signal of connection issues for your viewers.
Other features